It’s undeniable that social media and technology are present in today’s society, making changes in every part of life, including the fashion industry. With the ability to reach millions of people in a short span of time, anything can become viral practically instantly. With advanced technology, a trend can reach a consumer’s doorstep in a matter of days with just a few taps on their phone screen. So, how did we get here?
While other platforms such as Tiktok and Youtube certainly have their share of influencers and new-age marketing strategies, Instagram earns the number one slot in revolutionizing the way that fashion is received and spread. Instagram recently celebrated its 10th anniversary, and I’d say the popularity of the platform is continuously growing and evolving positively. Instagram allows brands and bloggers to promote lifestyles and products to a large spread of users, which benefits the brand and the bloggers who are being paid through a partnership with the said brand creating a win-win scenario for that partnership. Bloggers make the products seem relatable, and if they back a product, it instantly makes it more enticing. Social media influencers and bloggers are large contributors, as they’ve made careers out of these marketing strategies.
Get The Look Now
Continuously pumped full of photos and videos, Instagram has also created a way for any person to share their life in picture form, regardless of their age, shape, gender, or political views. Social media has brought body images to the forefront of everyone’s mind, thus showing that everyone is not the same shape and size, widely contributing to a more realistic beauty standard that doesn’t look down on women for their clothing size. In a way, Instagram has become a new runway where people go for daily inspiration for new trends, including what to buy, where to buy, and how to style it. Instagram has added marketing tools, including a Shop Now tab and the ability to link products straight from pictures. Brands pick which influencers and celebrities will best represent their products and the target market they’re trying to cater to.
An Exclusive Look
Social media gives the consumer a behind-the-scenes look at what goes into creating their orders and products, creating a bond between the consumer and the brand that makes the consumer feel connected, strengthening brand loyalty. At Mood, we provide exclusive looks at new arrivals, trend alerts, and encourage followers to share what they’re making and ask questions. Brands can handpick what they share with their following. Using social media platforms provides stats and helps brands see what their consumers want, making it easier to pinpoint gaps that need to be filled. Social media records what’s selling and what influencers are wearing and promoting to lead companies in the direction that will be the most profitable for them. Social media shows us how crucial it is to build relationships to keep up with the ever-changing times.
Social media allows those who once felt like they were on the outside looking in to become a part of the in-crowd with the help of an aesthetic news feed and the drive to grow their following through relatable content and like-minded behaviors to those that follow them.
When’s the last time you purchased something because an influencer promoted it? Leave a comment below to let us know what your experience was like.