Trend Report: The Seventies

Posted on June 26, 2017 by Molly Hannelly

The 70's were a radical time, where fashion was constantly changing and evolving. The designers chose designs and themes from past decades to create a new style, one that spoke for the generation. Militant shapes merged with hippie style, bright patterns clashed with earth tones, and bell bottom jeans are the iconic 70's pant. Today, many of the 70's greatest hits can be seen on the runway.

Earth Tones

The muted coloring of earth tones make them understated in a world focused on dramatics and flare. But, that is what makes earth tones stand out in so many collections. The beautiful, soft grey color of rocks smoothed by water, blue and shimmering in the yellow light of the sun, shining off of green leaves and brown bark on tall trees that sway in the wind. All these, and more, can be seen in stunning earth tones.

Dsquared2 | Fall Ready to Wear

Dsquared2 | Fall Ready to Wear

The Great | Fall 2017 Ready to Wear

The Great | Fall 2017 Ready to Wear

Oscar De La Renta | Resort 2018

Oscar De La Renta | Resort 2018

Down to earth? Check out these earth tone fabrics:

Terracotta Stretch Crepe Back Satin

Terracotta Stretch Crepe Back Satin

Olive Solid Organic Cotton Twill

Olive Solid Organic Cotton Twill

Bright Prints and Patterns

Bright prints and patterns can sometimes be overwhelming, but when done correctly, their aggressive nature is reigned in to be a thing of beauty. Jarring colors such as hot pink and vibrant orange juxtapose against navy or yellow backgrounds, with floral and geometric patterns blending together to create unique and eccentric garments.

Gucci | Resort 2018

Gucci | Resort 2018

Maje | Fall 2017 Ready to Wear

Maje | Fall 2017 Ready to Wear

Zac Posen | Resort 2018

Zac Posen | Resort 2018

Pick out some prints:

Honeysuckle Pink and Blue Leafy Floral Stretch Cotton Sateen

Honeysuckle Pink and Blue Leafy Floral Stretch Cotton Sateen

Black, Red Yucca and Linden Green Floral Printed Silk Charmeuse

Black, Red Yucca and Linden Green Floral Printed Silk Charmeuse

Hippie Chic

It's almost ironic that a business devoted to high end, luxurious, and lavishly priced goods would emulate the style of those who could not care less about high end, luxurious, and lavishly priced goods. Alas, fashion will always aim to look like it doesn't care, when everyone knows it does. The hippie chic look was popularized during the 60's, when many were protesting the Vietnam war and wearing militant themes. From there, loose clothing, floral, and suede dominated the hippie trend. This evolved into the relaxed, anti-normative hippie style we know today.

Coach 1941 | Pre-Spring 2018

Coach 1941 | Pre-Spring 2018

Tanya Taylor | Resort 2018

Tanya Taylor | Resort 2018

Temperley London | Resort 2018

Temperley London | Resort 2018

Are you hip? Get some hippie fabrics here:

Brown and Pink Floral Printed Cotton Poplin

Brown and Pink Floral Printed Cotton Poplin

Insignia Blue Cotton Selvedge Denim - 10.2oz

Insignia Blue Cotton Selvedge Denim - 10.2oz

Matching Sets

Matching sets aren't just for suits. With 70's style, matching skirt sets and pant sets add a uniform look to eclectic styles. Whether they're made up of one color, or imbibed with patterns, matching sets are a fun way to experiment with 70's fashion.

Boss | Fall 2017 Ready to Wear

Boss | Fall 2017 Ready to Wear

Gucci | Resort 2018

Gucci | Resort 2018

Zac Posen | Resort 2018

Zac Posen | Resort 2018

Don't mix, just match. Grab some of these fabrics:

Fuchsia Waxed Cotton African Print with Inlaid Print and Metallic Ombre Foil

Fuchsia Waxed Cotton African Print with Inlaid Print and Metallic Ombre Foil

Morning Glory and Poppy Red Floral Printed Stretch Cotton Sateen

Morning Glory and Poppy Red Floral Printed Stretch Cotton Sateen

Bell Bottoms and Flared Pants

This iconic 70's style is often the topic of many jokes, but they're one their way back. Bell bottoms are not limited to denim and other stiff styles of pants, but can also be applied to flowing slacks. Often worn high waisted with platform shoes, it's no surprise that their dramatic flare has made its way back onto the runway.

Diane Von Furstenberg | Resort 2018

Diane Von Furstenberg | Resort 2018

Tanya Taylor | Resort 2018

Tanya Taylor | Resort 2018

ZAC Zac Posen | Resort 2018

ZAC Zac Posen | Resort 2018

Be bold in bell bottoms:

Black and Gray Herringbone Wool Woven

Black and Gray Herringbone Wool Woven

Italian Black Stretch Denim with Metallic Silver Laminate

Italian Black Stretch Denim with Metallic Silver Laminate

Turtlenecks

Turtlenecks are the perfect way to keep warm, regardless of the decade. A 70's staple, turtlenecks can be paired with almost any garment. High waisted skirts, overalls, bell bottom pants, and they can even be fashioned into dresses. Turtlenecks in 70's were tight to the neck, but currently they're being worn loose, folded over itself a couple of times.

Calvin Klein | Fall 2017 Ready to Wear

Calvin Klein | Fall 2017 Ready to Wear

Bottega Veneta | Resort 2018

Bottega Veneta | Resort 2018

Steven Alan | Fall 2017 Ready to Wear

Steven Alan | Fall 2017 Ready to Wear

Take charge in a turtle neck. Try out these fabrics:

Italian Purple Off-Kilter Rib Knit

Italian Purple Off-Kilter Rib Knit

Italian Dusty Rose Angora and Cashmere Fleece Coating

Italian Dusty Rose Angora and Cashmere Fleece Coating

Macrame and Crochet

In the 70's, you couldn't walk down the street without seeing macrame. The hippie equivalent of lace, a high end macrame or crochet garment looks designer, but gives a home-made feel to any outfit. This crocheted look has worked its way back onto the runway, bringing a folksy feel into the fashion world.

Prada | Fall 2017 Ready to Wear

Prada | Fall 2017 Ready to Wear

St John | Fall 2017 Ready to Wear

St John | Fall 2017 Ready to Wear

Temperley London | Resort 2018

Temperley London | Resort 2018

Make some macrame. Check out these fabrics:

Famous NYC Designer Frappe Crochet Lace with Scallop Border Design

Famous NYC Designer Frappe Crochet Lace with Scallop Border Design

White Geometric Crochet Lace

White Geometric Crochet Lace

Do you dig this style? Or is it too phony? Let us know in the comments!

Trend Report: The Seventies - Mood Sewciety
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